Today’s EMS candidates form their first impression of your agency online, often before they ever speak to a recruiter. This session provides New York EMS agencies with a practical strategy for using social media to build awareness, strengthen community trust, and drive recruitment action. Participants will learn how to create fast-impact content, apply a simple weekly posting framework, and craft clear calls to action that move audiences from curiosity to commitment. The course also covers engagement techniques that turn comments and messages into meaningful recruitment conversations. Attendees leave with a repeatable system to convert online visibility into qualified EMS applicants.