This session draws from firsthand leadership experience within a high-demand emergency service environment. Through real-world examples from both fire and EMS operations, Jessica will examine recruitment efforts, retention challenges, and the cultural and leadership decisions that directly impact whether members remain committed to an organization.

The presentation will emphasize retention as a leadership responsibility, highlighting strategies that proved effective, initiatives that fell short, and the adjustments made when outcomes did not meet expectations. Attendees will gain practical insight into how training, accountability, communication, and operational leadership in both career and volunteer agencies influence long-term team member engagement; particularly within EMS-focused environments.